This is an existing client that has multiple bulletins and posters around the entire Rio Grande Valley market.

They originally started with plain OOH designs and didn’t really get desired feedback from their clients.

I approached the local AE on the account while he was working on re-printing the same original plain creatives. I advised him this is a gem for Out-of-Home and now was our opportunity to vamp up his designs. We needed to remind them why they continue to choose billboards over other media.

The AE set up a meeting for us to discuss the ideas I had on the products he was wanting to push. Explaining to the client that we would be using actual material and products that he wanted to sell. The idea got him hooked from the get go.

Here are some of the creatives designed for this client using their actual products.