Our Operations department had a good relationship with SGS since they provide
most of the PPT used by our crew.

The local AE on the account got me in front of the client to pitch new creative ideas.
He was not initially convinced on the new OOH but could see the potential once we fully executed the campaign.

SGS had constant growth in their business after the launch of these creatives. One of the designs even gave them National attention, which was exactly what we planned when installing a mannequin appearing to have fallen from the board when installing the SGS vinyl.

When the local TV station interviewed they asked if this was the plan to get news coverage. I told them that we wanted to bring attention to the safety harness that kept the mannequin from falling down.

Each individual execution generated extra revenue for the client.

Additional production cost was about $3,500 to $8,500 per design over his normal

space cost. Here are some of the creatives design for this client using OOH unique

approach.